Posts Tagged ‘Country Music’

Rink Entertainment announces launch of Country Dance Competition/TV Special

Friday, April 16th, 2010

We’ve been chomping at the bit to launch Dance America Dance!  Check out our official press release below, and stay tuned for more information in the coming months.

Logo_Print BlackNASHVILLE,  March 30, 2010-  Award winning television producers R.A. Clark (Academy of Country Music Awards/CBS) and James M. Rink (co-producer of the CMA Music Festival: Country’s Night to Rock/ABC) announce the creation of Dance America Dance!

Dance America Dance! is a Heartland-focused, ten market, couples dance competition that culminates in a two-hour network television special slated to be held in Nashville in the Fall.

In partnership with branding veteran, Paul Jankowski (Access Brand Strategies), the group outlined their new marketing platform that leverages the massive popularity of country dancing.

The Finals will be featured in a two-hour network television special, with performances by some of today’s top country artists to be announced at a later date.

“We’ve been developing this project for five years and the time is right to bring it to life.  We’ve witnessed the huge resurgence of country dance and see it as a perfect fit for our brand partners,” said Clark.

The Heartland is home to nearly 60% of US consumers and Dance America Dance! connects directly to one of their favorite lifestyle activities.

Rink stated, “Country dance is the most inclusive and popular form of dance in the country with 10 million people dancing in clubs every year.  We’re excited to feature this piece of American culture.”

The competition is slated to begin in September with the Finals taking place in October.  Judges will be comprised of highly respected choreographers, World Champion Country Dancers and country music stars.

“Dance America Dance! was created as an integrated marketing platform for our brand partners to build relationships with the Heartland consumer.  Dancing is a way of life in the Heartland and this competition will find the best of the best,” remarked Jankowski.

The winner receives $100,000 and a slot on the 2011 Dance America Dance! live tour.