Rink Entertainment-produced Army Wives Gives Back was recently named a Top 5 Hybrid in Brandweek‘s Oct 19th issue.  The honor was given to both the 2-minute and 1-minute versions of the episode sponsored by Yoplait, which ranked #2 and #3, respectively.

According to Nielsen IAG, the Army Wives Gives Back hybrids were very successful among W18-49 & W25-54, outperforming the Yoplait’s creative cable norms as well as category, genre, and hybrid norms in all key measures: Brand Recall (viewers correctly recalled the Yoplait Brand), Brand Opinion (Yoplait’s Brand Opinion was “greatly/somewhat” improved), Likability (viewers liked the hybrid “a lot/somewhat”), Brand Opinion Link top 2 Box (Yoplait Light’s Brand Opinion was “greatly/somewhat” improved), Likability Linkage (viewers who correctly answered the questions and liked the hybrid “a lot/somewhat”).  Yoplait’s ads that aired adjacent to the hybrids were also successful, performing well among the key measures of Brand Recall, Message recall and Likability vs. Yoplait’s cable norms.

(W18-34)

Yoplait's Hybrids succeed on Lifetime

W(25-49)

Yoplait's Hybrids Succeed on Lifetime

Watch the latest episode of Army Wives Gives Back on our Brand page!