Posts Tagged ‘Branded Entertainment’

Army Wives Gives Back cited as Top 5 Hybrid in BRANDWEEK!

Tuesday, December 15th, 2009

Rink Entertainment-produced Army Wives Gives Back was recently named a Top 5 Hybrid in Brandweek‘s Oct 19th issue.  The honor was given to both the 2-minute and 1-minute versions of the episode sponsored by Yoplait, which ranked #2 and #3, respectively.



According to Nielsen IAG, the Army Wives Gives Back hybrids were very successful among W18-49 & W25-54, outperforming the Yoplait’s creative cable norms as well as category, genre, and hybrid norms in all key measures: Brand Recall (viewers correctly recalled the Yoplait Brand), Brand Opinion (Yoplait’s Brand Opinion was “greatly/somewhat” improved), Likability (viewers liked the hybrid “a lot/somewhat”), Brand Opinion Link top 2 Box (Yoplait Light’s Brand Opinion was “greatly/somewhat” improved), Likability Linkage (viewers who correctly answered the questions and liked the hybrid “a lot/somewhat”).  Yoplait’s ads that aired adjacent to the hybrids were also successful, performing well among the key measures of Brand Recall, Message recall and Likability vs. Yoplait’s cable norms.



Yoplait's Hybrids succeed on Lifetime


Yoplait's Hybrids Succeed on Lifetime

Yoplait's Hybrids Succeed on Lifetime

Watch the latest episode of Army Wives Gives Back on our Brand page!

Exploring the Inspiration behind ArmyWives…

Monday, June 22nd, 2009

Lifetime Network’s, ArmyWives, takes on the often unheard and perhaps more endearing perspective of American spouses’ adaptation and survival in times of war—a time of heroism, yet a time of grief. The show’s success is partly driven by its pursuit for deeper understanding of lives affected by war, as it is all too realistic for some.

Rink Entertainment and Lifetime explore and communicate these realities as they honor real life Army wives with the return of ArmyWives Gives Back.  Sergeant Aneana Pearce’s heartfelt story launches the first episode.  Aneana joined the Army after graduating high school, pursuing a mission to help others. Eleven years of service has earned her the affectionate title, “Platoon Mom,” given by her unit.  She’s a mother to all, including her own three children, which she’s raised as a single mom.  Aneana’s ambitions have driven her to continue higher education.  But while her motivations are admirable, the cost of textbooks for her major have become her biggest setback.  Watch as Aneana gets a chance to meet one of the stars from ArmyWives, attain a star-like pampering, and receive a surprise gift from MaryKay to support her dream of being a school counselor.

ArmyWives Gives Back aired Sunday, June 21st during ArmyWives commercial breaks.  If you missed it on TV, will be posting the ArmyWives Gives Back vignettes for easy access.

ArmyWives airs on Sundays at 10pm et/pt.

“Get the Look” of Your Favorite ArmyWives Characters

Wednesday, June 10th, 2009

Rink Entertainment continues to pave the way in Branded Entertainment, and people are noticing. Check out special mention made in the June 8th Cynopsis Digital.

June 7th marked the third season premiere of ArmyWives on Lifetime Television Network. If your not hooked already, Lifetime, MaryKay and Rink Entertainment have teamed up to make switching channels during commercial breaks even less desirable with ArmyWives: Get the Look vignettes. This micro series stars independent celebrity makeup artist Ashunta Sheriff (Alicia Keys, Rihanna, Hillary Duff, among others), as she breaks it down for Lifetime viewers, sharing essential makeup techniques and products inspired by the appearances of a few ArmyWives character favorites. Each star exhibits a unique persona. Stay tuned for the one you admire most, steal professional tips, and achieve the change you’ve been looking for.

Missed the look? MaryKay is posting each new star-like look online as it airs on Lifetime. Catch up on full episodes of ArmyWives at

Ashunta Sherriff and Jim Rink