Archive for April, 2009

Attention all Brands, Labels, and Artists!

Saturday, April 11th, 2009

Remember the days when we were formally introduced to new recording artists via newly released singles heard on the radio and mainstream media interviews? Such introductions still occur, but linking new artists to brands is becoming a viable new route to breaking artists, while providing valuable marketing benefits to corresponding brands.

The truth is, these strategic partnerships between recording artists and brands are working! As the music industry evolves, the marketplace will see more and more of these relationships, which were once thought of as ‘selling out.’ Take a look at this interesting article from Ad Age, which really puts things into perspective. Click HERE to read.