Remember the days when we were formally introduced to new recording artists via newly released singles heard on the radio and mainstream media interviews? Such introductions still occur, but linking new artists to brands is becoming a viable new route to breaking artists, while providing valuable marketing benefits to corresponding brands.
The truth is, these strategic partnerships between recording artists and brands are working! As the music industry evolves, the marketplace will see more and more of these relationships, which were once thought of as ‘selling out.’ Take a look at this interesting article from Ad Age, which really puts things into perspective. Click HERE to read.
Rink Entertainment is celebrating its newest addition to the Red Roof Loves Country Campaign: Warner Bros. recording artist Whitney Duncan! With sweet melodies and catchy lyrics, this blonde bombshell is on her way to becoming one of country’ music’s biggest Stars. On Monday, March 2nd, Rink Entertainment will kickoff this new partnership by videotaping Whitney’s short film featuring her song, “Bed that You Made.” Stay tuned to see the completed short film, which will be featured on Redrooflovescountry.com and as teaser commercial on GAC. Learn more about Whitney at 